One catalogue.
Every category.
Grocery, jewellery, pharmacy, electronics, fashion, beauty, home, sports, pets, books, hardware, optics, bakery and more. What changes between them is the listing fields, the delivery options and the earn rates — not the platform. Points at the till, a marketplace listing that costs nothing, and near-date stock sold instead of written off.
A jeweller and a pharmacy
are not the same shop.
This is the point of calling it all retail rather than listing thirty separate solutions. The mechanics are shared; the settings are not. A few of the ways a category changes the setup:
| Category | What the listing needs | How it reaches the customer | What earns |
|---|---|---|---|
| Grocery & supermarkets | Weights, units, allergens, dietary tags, dates | Delivery slots, collection, on-demand | Low rate on staples, Good Until on near-date |
| Jewellery | Materials, weights, certification, sizing | Appointment viewing, insured delivery, collection | High-ticket single lines, points on the piece |
| Pharmacy & medicines | Prescription flags and category-specific fields | Collection, delivery, scheduled repeats | Front-of-shop only — prescription lines can earn nothing |
| Electronics | Specifications, warranty terms, model variants | Collection, delivery, installation appointment | Low rate on hardware, higher on accessories |
| Fashion & apparel | Size and colour variants, fit notes, returns terms | Delivery, collection, in-store try-on | Full-price lines weighted above markdown |
| Bakery & speciality food | Made-on dates, allergens, shelf life | Collection, same-day delivery, pre-order | Good Until does the heavy lifting on end-of-day |
The till, the catalogue and the shelf.
Counter sales
The sale you ring up yourself, fired from your POS, your ERP or the CURD app. Any payment method still earns points.
Website & App
One catalogue serving your own site, your own app and the marketplace — one order queue and one stock count behind all three.
Marketplace
Free to list, ranked on what your customers say rather than what you spend, and buyers arriving with CURD Coins another merchant already funded.
Points, weighted by margin
Rates by category or by individual line, so a thin-margin staple earns less than an accessory — or nothing at all.
Advocacy
Organic Google reviews from real purchases, and customer content on Instagram for the categories where it sells — beauty, fashion, jewellery, food.
Insights
Basket size by branch, repeat rate by category, reward liability outstanding, and what Good Until recovered.
Offers appear on your merchant card, on your menu and on your product pages — and in the feed of everyone who follows you.
Margin on cost
you have already sunk.
Stock close to its date is money already spent. Good Until puts it on a separate surface at a discount you set, so it sells to someone shopping for exactly that rather than being marked down in front of full-price customers — or written off on Sunday night.
It does not undercut your shelf
A distinct surface with its own window, so the discount does not train regulars to wait.
The buyer is new more often than not
Deal-led shoppers arrive for the offer and leave as a customer in your dashboard.
200 transactions a day, AED 85 average.
| Per month | Cautious | Optimistic |
|---|---|---|
| Verified Google reviews | 180 | 900 |
| Customer posts to Instagram | 60 | 300 |
| Referred first purchases | 60 | 180 |
| Platform fee on your own sales | AED 0 | AED 0 |
Participation ranges of 3–15% reviewing, 1–5% posting and 1–3% referring, applied to transactions. Assumptions, not results.
List the catalogue. Keep the commission.
Free to list and sell, no commission on your own sales, and the first month of Premium free.
On a phone
Two buttons, straight to the store.
On a laptop or iPad
Scan with your phone camera — the app only installs on a phone.