Organic Google reviews, Instagram content and tracked referrals — all triggered by a payment you already took. Not an anonymous star out of five, but a verified purchase carrying a name and a face, seen by people who recognise the buyer.
Verified reviews tied to a real payment, written in CURD and ready to paste on Google. A bonus in loyalty points unlocks within 48 hours.
Reels, posts and stories on CURD — and on Instagram, if they share there too — earn cashback and land with the people who already trust the person posting.
Tracked to conversion and attributed to the customer who made the introduction. You pay only on closed business.
Every purchase starts a loop, and each turn brings in someone new. Engines 02 and 03 run it together — advocacy creates the proof, loyalty pays for it.
Base points land at payment — on your channels or on the marketplace.
A bonus unlocks within 48 hours. We copy the review so they can paste it on Google, if they like.
A reel, post or story on CURD, or on Instagram too, earns cashback and reaches people who trust them.
Referrals are tracked to conversion. You pay only on closed business.
… and the reward they earned brings them back to start it again
The same loop, from the customer’s side: the reward that is already theirs, the review that unlocks the rest, and the post a friend books from.
The rewards loop from their phone: paid, a review, a post, and a friend booking from that post.
Screens from the CURD app, on sample data. Figures follow the AED 200 example on this site.
The review lives on your CURD profile and posts to your Google Business Profile in the same tap — so the volume lands where buyers actually search for you.
No review without a payment behind it, so there is nothing to game and nothing to buy.
Your customers have profiles, connections and a feed. The recommendation carries their reputation, not just a rating.
An Ask post requests recommendations from their own connections. Your brand can be the answer.
Ratings from people they have never met, so they open three other tabs and compare on price.
Verified purchases by people they know, with the reels to prove it. That is social validation.
A customer posts a reel, post or story about their visit on CURD, and on Instagram if they choose, and earns cashback for it: a percentage of the bill that you set, paid to them in full. You pay a 25% service fee on the cashback. It lands in their own feed, in front of people who already trust them, at zero ad spend.
Every post is tied to a verified purchase, so it is a customer talking, not an ad.
You pay on the last row only.
Set what a referral is worth. The reward you set is shared with the customer who made it, and it releases only when the business actually closes — so nothing is owed in the months where nothing converts.
Every introduction followed from sent through to purchased, attributed to the person who made it.
Requests routed to businesses that actually fit, using purchase and network signal.
20–50% of purchases are driven by word of mouth (McKinsey). Displayed reviews lift conversion by up to 270% (Spiegel Research Center).
Your customers do not just hold a points balance. They have a profile, connections and a feed — so what they buy, rate and post is visible to people who actually know them.
The AED 11 welcome gift gets them in. Profiles, connections, groups and a feed keep them coming back.
A verified purchase, visible to people who recognise the buyer.
An Ask post requests recommendations from their own connections.
| Rate | What for | How it is charged |
|---|---|---|
| 0% | Verified reviews | No platform fee. The review bonus is loyalty points you set — see Loyalty. |
| 25% | Cashback on content | A 25% service fee on the cashback your customers earn. They get the full cashback — a percentage of the bill you set, for a reel, post or story on CURD (Instagram optional). AED 0 unless you switch it on. |
| Split | Referral rewards | The reward you set is shared with the customer who referred, on closed business only. |
Asking at the counter produces 10–20 reviews a month for most businesses, because almost every step loses people. Tying the ask to the payment removes the steps.
| Step | Asking manually | On CURD |
|---|---|---|
| Remembering to ask | Depends on who is on shift and how busy it is | Automatic, on every payment |
| Asking at the right moment | Usually after the bill, when they are leaving | At payment, while the visit is still good |
| Finding your listing | The customer has to search for you later | The review screen opens right after paying |
| Actually writing it | No reason to bother | The bonus doubles their points |
| Being genuine | You can only ask people you liked serving | Every paying customer, verified |
On most platforms a recommendation request goes to strangers, or to a search engine. Here it goes to the person's own connections — and if one of them is your customer, your business is the answer, with their name attached to it.
Not a form, not a lead sold to four businesses. A question asked out loud among people who know each other.
A recommendation from someone you follow is worth more than the top result of a search — and it arrives with their verified purchase behind it.
Being named in an Ask post costs nothing. Get discovered is about being surfaced more often.
Matches your base points by default. It is loyalty points, so it costs you only on redemption.
Off by default. Set the percentage of the bill a customer earns for a reel, post or story. You pay a 25% service fee on it.
Set what a closed referral is worth. It is shared with the customer who made the introduction.
Exclude low-margin lines from earning, or weight the rate by category.
The bonus rewards completing the loyalty journey, never the rating. A customer earns it for leaving a review, not for leaving a good one — and every review is tied to a verified purchase, so there is nothing to buy and nothing to fake.
They still earn the bonus. That is the point — a rating distribution built only from happy customers is not credible, and platforms detect it. What you get instead is honest volume, which lifts you further than a curated handful.
Both, if the customer chooses. The verified review lives on your CURD profile and feeds your marketplace rank. Google does not allow apps to post for someone, so CURD copies the review and opens Google for them to paste it. That step is optional, and the bonus does not depend on it.
Nothing until you switch it on. When you do, you choose the percentage of the bill a customer earns for a reel, post or story, and you pay it, plus a 25% service fee on the cashback, only if they post within 48 hours. The customer gets the full amount.
Only when the business actually closes. Not on a click, not on a lead, and nothing in the months where nothing converts.
Every one tied to a verified purchase. Nothing bought, nothing written for the customer.
Free to start, and advocacy costs you nothing until a customer acts.
Two buttons, straight to the store.
Scan with your phone camera — the app only installs on a phone.