Retention is the
whole business.
Memberships, class packs and drop-ins — and a rewards programme that finally makes the thing you already care about measurable. Attendance is what predicts renewal, so points land on the visit, not only on the payment.
The payment is monthly.
The behaviour is daily.
A member who stops turning up has already churned; the direct debit is just the last to know. Every other engine on CURD fires off a payment — here it fires off attendance, which is the signal that arrives weeks earlier.
Struck through is at capacity. Purple is the slot she has tapped.
Ranked by the value their people actually brought — not by clicks or codes handed out.
Sign-ups, classes and the reason they stay.
Memberships & classes
Recurring memberships, class packs drawn down per session, drop-ins, and personal training booked against a trainer's availability.
Attendance rewards
Points on the visit, not only the invoice — so the programme rewards the behaviour that predicts renewal. Rates set per class type or per product.
Retention cohorts
Retention by join month, attendance frequency, and which members are drifting before the renewal date arrives.
Advocacy
Instagram content from people who already post their training, and Google reviews from members rather than from walk-past traffic.
Marketplace
List classes, packs and trainers free. Off-peak slots that would otherwise run empty can go out through Good Until.
Supplements & kit
Retail on the same catalogue and the same balance, at its own earn rate.
300 members, AED 300 a month.
| Per month | Cautious | Optimistic |
|---|---|---|
| Verified Google reviews | 9 | 45 |
| Member posts to Instagram | 3 | 15 |
| Referred joins | 3 | 9 |
| Value of one retained member | AED 3,600 a year | AED 3,600 a year |
| Platform fee on your own sign-ups | AED 0 | AED 0 |
Participation ranges applied to the member base per month. These are assumptions, not results — our beta cohort is too small to publish rates.
Reward the visit, not just the invoice.
Free to list and sell, no commission on your own sign-ups, and the first month of Premium free.
On a phone
Two buttons, straight to the store.
On a laptop or iPad
Scan with your phone camera — the app only installs on a phone.