Your own app. Our engine.
For merchants who already have — or want — their own website or app. CURD Commerce powers it, so one catalogue serves your channel and the CURD marketplace.
Still your own channel, so there is no commission on what you sell through it. The engine behind it is a separate product from the Business Premium plans — scoped and quoted per merchant.
Three things instead of six vendors.
| What you get | What it does | It replaces |
|---|---|---|
| One dashboard | Update a product once — live on your website, your app and the CURD marketplace. One order queue, one stock count. | Two admin panels, drifting apart |
| One bill | Storefront, hosting, loyalty, reviews, analytics and POS connector in one platform. Entirely in-house. | Six vendor bills, six renewals |
| One points balance | The same points balance earns and redeems in your app and across CURD — your programme, both channels. | A loyalty app that stops at your door |
Four things you cannot assemble elsewhere at any price.
Catalogue, cart and orders are commodity. What follows is not.
One dashboard for every channel
Running your own store plus a CURD presence today means two catalogues, two order queues, two stock counts that drift and two places to change a price.
One subscription instead of six
Storefront, hosting, a loyalty app, a reviews app, analytics and a POS connector — each with its own renewal. Add those invoices up and compare.
Analytics, and your data never leaves
Every plugin you install is another company holding a copy of your customer list. CURD is entirely in-house, so analytics are native rather than bolted on.
A second sales channel from day one
Your catalogue goes live on the CURD marketplace immediately at a flat 7.5%. A backend vendor can sell you software — it cannot hand you a channel.
From AED 2,000 a month, plus a one-time activation.
The subscription moves with the value transacted through your own channel. Marketplace sales are not counted — those carry the standard 7.5% commission instead, so a transaction is never charged twice.
Activation
A one-time fee covering sandbox and production keys, environment provisioning, documentation and technical onboarding. Scoped per merchant.
Subscription
From AED 2,000 per month. No per-user, per-location or per-order charges, and no feature gates.
Build work
Mobile app, web storefront, brand and design, data migration, POS and ERP integration and dedicated support are quoted separately as one-time projects.
One plan, one feature set.
Commerce
Product catalogue, variants and categories · cart and checkout APIs · order management · unlimited customer accounts · single or multi-location inventory · offers, coupons and promotions · multi-location fulfilment · payment gateway integration.
Platform
Admin dashboard · analytics and reporting · push notification service · webhooks and event subscriptions · hosting, maintenance and updates.
Rewards
Brand loyalty points redeemable only with you · CURD Coins accepted · Business Premium Advanced included — marketplace presence and verified reviews at no extra cost.
Three things are fixed. We state them before a contract, not after.
Marketplace publication is automatic
Products, services, offers and inventory sit on one backend. Whatever you upload is live on your own app and on the CURD marketplace at the same time. There is no separate upload and no opt-out — which is exactly the point: a second sales channel from day one at no extra cost.
Cart and checkout are CURD components
The flow, logic and payment handling cannot be rebuilt or bypassed, because points accrual, Coin redemption and payment security all sit in that path. Theming is allowed and expected — colours, typography, logo and spacing follow your design tokens. What is fixed is the behaviour, not the appearance.
Everything else is yours
Home, catalogue browsing, product pages, search, account and content — you design these however you like. Buy the build from us or take it to your own designer.
Your customers are your customers.
This is the part merchants ask about hardest, and the answer is a commitment worth stating in the contract.
They sit under your own tenant
These customers are not CURD users. They sit on the shared platform under your tenant, and you own that relationship and that data.
We never solicit inside your app
No banner, no prompt, no "join CURD to earn more" at your checkout. A contractual commitment, not a policy we could quietly change.
Linking needs consent
Only if a customer joins CURD independently and their verified phone matches your record — and we ask on our screen, not yours. No shadow account is ever created.
You are the controller
For your own customers, CURD is a processor acting on your instruction — stated in the contract alongside data export format and what you keep on exit.
The advocacy layer stays on CURD.
The social feed, follows, community features, social-sharing cashback and the viral reward flows are not exposed by API. Your own app can show a customer's points balance and accept CURD Coins — but earning cashback for a post, referrals and the advocacy loop happen on the CURD app.
Run your own app. Sell on CURD. One dashboard.
Tell us about your channel, your volume and the systems you run, and we will scope it.
On a phone
Two buttons, straight to the store.
On a laptop or iPad
Scan with your phone camera — the app only installs on a phone.