Insights that tell you what to do
Not just charts: what changed, who is driving it, and where to open next.
- Insights
- Advocates
- Where to grow
Grow & run · Insights
Know what actually
brought them in.
Not “traffic was up”. Which customer, which review, which referral, which reward — and what each one earned you against what it cost.
AED 184kRevenue · ▲ 12% vs last month
38%Repeat customers · ▲ 4 pts
312Verified reviews · ▲ 87
AED 21Cost per returning customer
Illustrative dashboard figures.
Closed-loop attribution
This sale came from Priya's review.
A point-of-sale system records a card tap. An ad platform reports a click it cannot verify. CURD knows the identity behind the purchase, the review and the referral — so the line between them is real, not modelled.
| Sale | Traced to | Path | Reward cost | Net |
|---|---|---|---|---|
| AED 340 | Priya M. — review | Her Google review → search → walk-in | AED 12 | AED 328 |
| AED 180 | Omar K. — referral | Referral link → closed | AED 18 | AED 162 |
| AED 95 | Partner brand | Partner points redeemed here | AED 0 — partner funded | AED 95 |
| AED 260 | Layla S. — reel | Story → profile → marketplace order | AED 24 | AED 236 |
Filter to a single advocate and see what one customer has been worth across their own spend, their reviews, and everyone they brought.
In the app
What changed, who drove it, where to grow.
What you can see
Branch level and business level.
Reward economics
What you have issued, what has been redeemed, what is still outstanding on your books — plus redemption rate and cost per returning customer.
Advocacy performance
Review velocity, rating distribution, content reach, and the referral funnel from sent through to purchased.
Customers over time
New versus returning, visit frequency, cohort retention, and an exportable at-risk list.
Channels and branches
Revenue by rail, branch comparison, item and service performance, peak hours and refund rates.
Identity and catchment
Real people with profiles, spend and repeat rate. Where they live, area density, and overlap between branches.
Network reach
Every customer opens a door to their followers and connections — measured, not estimated.
Branch-level and business-level advanced analytics are included from the Basic plan.Basic Order and booking summaries are free on every account.
Your data
Native, not bolted on.
Every plugin a merchant installs is another company holding a copy of their customer list. CURD is entirely in-house — no third-party tools anywhere in the stack — so nothing about your customers leaves the platform.
Data ownership on Website & App →Scheduled exports
CSV or XLSX on a schedule, to whoever needs it.
Free API
The same data into your own BI tool, accounting system or warehouse.
Multi-branch roll-up
Group view, branch view, and comparison between them.
On day 30, the estimate becomes your actuals.
Start free, switch on Premium when you want the analytics — the first month is free.
On a phone
Two buttons, straight to the store.
On a laptop or iPad
Scan with your phone camera — the app only installs on a phone.