Three of them are your own channels and carry no commission. The fourth is ours — the CURD Marketplace — and it is the only one that does. Advocacy and Loyalty then turn each of those payments into the next customer.
Thursday to Saturday, 6–9pm is where the volume sits.
At the counter, at the table, or on your own website and app. However the sale happens, the payment still earns loyalty points and still opens the review window — and there is no platform commission on any of it.
The sale you book yourself — in person, over the phone or on account. Fires from your POS, your ERP or the CURD app, and any payment method still earns rewards.
No commissionThe customer books the order themselves. A QR at the table opens your menu in a browser — order, split the bill, tip and pay, with no app to download.
No commissionYour own storefront running on our engine. One catalogue serves your site, your app and the marketplace — one order queue, one stock count.
No commission SubscriptionThe fourth way an order arrives is through the CURD app, from a customer who was not yours yet. Free to list, ranked on what your customers say rather than what you spend — and it carries products and services alike, so a treatment, a package or a consultation lists the same way a product does.
Three of them you brought yourself, so they carry no commission. The fourth is the only one we charge for — and everything downstream treats them identically.
| Your own channels | Our channel | |||
|---|---|---|---|---|
| 01 Counter sales | 02 Scan, Order & Pay | 03 Website & App | 04 CURD Marketplace | |
| Who books the order | You do | The customer does | The customer does | The customer does |
| It fires from | Your POS, ERP or the CURD app | The table QR — browser or app | Your own site or app | The CURD app |
| Paying with CURD | Optional — any method still earns rewards | Optional — CURD or any other method | Optional | Required |
| App download | Not required | Not required | Not required | Required |
| Platform commission | None | None | None | From 7.5% |
| What it costs | Free. POS and ERP connections included. | Menu and bill payment free. Table orders on Advanced. | Subscription — see Website & App | Commission on marketplace sales only |
A service fee applies when a customer chooses to pay with CURD outside the marketplace, and it is paid by the customer, never by you — your card charges are unchanged.
Commerce takes the order. The other two engines turn it into the next customer — and they run on every channel above, including the ones we take nothing from.
Reviews · Content · Referrals. Verified reviews ready to share on Google, customer reels and stories on Instagram, and referrals tracked to a closed sale. All triggered by a payment you already took.
How Advocacy works →Loyalty points · CURD Coins. Base points at your rate on every payment, a review bonus the customer unlocks by writing a review, and Coins that spend across the network.
How Loyalty works →Table, counter, online and Marketplace orders land in the same place, on your phone and on the web.
Screens from the CURD app, on sample data.
A salon books an AED 250 treatment and sells an AED 90 serum on the same visit. One customer, one balance, one dashboard.
| Engine | What you switch on | Products | Services | It replaces |
|---|---|---|---|---|
| 01 Commerce | Counter sales, table QR ordering, your own site or app, marketplace storefront | Yes | Yes | Booking apps, aggregators |
| 02 Advocacy | Google reviews, Instagram content, tracked referrals, marketplace rank | Yes | Yes | Review tools, ad spend |
| 03 Loyalty | Base points, the 48-hour review bonus, cashback, partner-brand rewards | Yes | Yes | Punch cards, loyalty apps |
Each category gets its own form: a dish has allergens and add-ons, a necklace has metal, stone and chain length.
End at the payment. The transaction closes and nothing follows it.
Run your operation well. They do not bring you the next customer.
End at the slot. You get a reservation, not a customer.
The same transaction becomes a Google review, an Instagram post, a repeat visit and a referral.
No commission on your own sales — counter, table QR, or your own website and app. From 7.5% only when the marketplace brings you a customer you did not have.
Name, contact, spend history and the network around them sit in your dashboard. Not an order — a customer you can reach again.
Customer records, orders and reward balances export whenever you want them. Nothing about your business is locked in.
No minimum term and no migration to leave. Start with one channel and add the rest whenever it suits you.
Free to list and sell, no commission on your own sales, and a month of Premium free.
Two buttons, straight to the store.
Scan with your phone camera — the app only installs on a phone.