When the buyer
is an AI.
People are starting to ask an assistant instead of typing into a search box. That changes what it takes to be chosen — and it changes how much of the work a business still has to do by hand. CURD AI is both halves.
Getting chosen is changing.
So is who does the work.
Your next customer may never see a list
They ask an assistant a question in plain language and get back two or three options with a reason attached. There is no page two, and there is no row of ads at the top to buy your way into. Either the answer includes you, or it does not.
The work nobody has time for
Enquiries answered within the minute, refund questions handled, a week of posts written, your business described correctly wherever it is being described. Most owners know this matters. Almost none of them have the hours.
How an answer gets
put together.
One question — “best birthday dinner near Marina, under AED 300” — and the five things that happen before a name comes back. What matters to you is what each step is reading.
Understand
Intent and category: dining, an occasion, a budget, an area. The agent works out what “good” means for that category before it judges anyone.
Your side: your category configuration is what makes you eligible for the right questions.
Retrieve
CURD merchants and the trust graph first, with live web comparison alongside — so an answer is never thin, even in a category we are still filling out.
Your side: a complete listing is what makes you retrievable at all.
Price it truly
Card benefit, CURD Coins, coupons and tax resolved into one number: what actually leaves the customer’s account.
Your side: your reward rate and offers make your true price competitive without discounting the menu.
Rank honestly
Quality × verified reviews × true price. Network signals appear as context — a friend rated this — but they never move rank.
Your side: review volume tied to real payments is the single biggest lever you hold.
Close and remember
One tap to book or check out on CURD rails, gated by approval. The choice — or the correction, or the rejection — updates what the agent knows.
Your side: being bookable is part of being recommendable.
No pay-for-placement
There is no ad slot in the answer. You cannot buy your way in — and just as importantly, a competitor with a bigger budget cannot outbid you out of it.
Being described correctly,
everywhere else too.
People are already asking ChatGPT, Claude, Perplexity and Google’s AI overviews who is good for something. Those tools describe your business today, from whatever they happened to find. Most owners have never checked what they say.
This is the part of search that has no dashboard yet. We are building one: what the AI tools say about you, where they got it, and what to publish so the description is accurate.
Search, as it always was
Keywords, on-page structure, rank tracking and the content to move it. This part has not gone away.
Answer engines
Being the source an assistant quotes when someone asks a question your business is the answer to.
How you are characterised
Not just whether you appear, but what is said about you — and correcting it when it is wrong or out of date.
Agents that do the work,
in the order we are building them.
Grouped by the job they do rather than by how many there are. Sales and support come first because they are what a business feels the day it goes live. The orchestrator comes last, because something that manages other agents is noise until there are agents to manage.
Sales & leads
Works the enquiries that already reach you on CURD — requests for quotes, marketplace questions, referrals your customers send in. It answers the first round from your own catalogue, qualifies, and offers a slot from your calendar.
- Enquiries answered from your listing and prices
- Qualifying, so you see the ones worth your time
- Appointment booking and reminders
Customer support
The questions that arrive constantly and rarely need you — where is my order, has the refund gone through, can I change the booking.
- Payment, delivery and refund status
- Complaints, with escalation to a person
- Post-order satisfaction, routed to a review
Social content
The part most owners never get to. Research on what is working in your category, a week of posts planned, images drafted, and campaigns managed if you want them managed.
- Category and competitor research
- Weekly content plans and captions
- Image and video drafts
- Campaign management
Search & AI visibility
Not only Google. Being found and described correctly by ChatGPT, Claude, Perplexity and Google’s AI overviews — where a growing share of “who is good for this” now gets answered.
- Keywords, on-page and rank tracking
- Answer-engine optimisation
- How AI tools describe your brand
The orchestrator
Sits above the rest. It does not do the work — it watches what the others produce, moves the enquiry worth your attention to the top, and puts one brief in front of you each morning instead of five dashboards.
- Daily brief: orders, enquiries, reviews, rank
- The one thing worth doing first today
- What changed since yesterday, and why
You have already done
most of the setup.
Your profile is the knowledge base
Brand, products, services, prices, hours, branches, the answers you keep repeating. The profile you build to trade on CURD is the same thing an agent reads to answer for you. There is no second setup and no separate signup.
Your data is already there
Orders, bookings, refunds, reviews, referrals, who came back and who did not. An agent answering “where is my order” is reading the same order book you are. Nothing has to be exported anywhere.
One balance, not five subscriptions
CURD Coins fund it — the same balance behind your rewards. Not a separate bill for messaging, another for content, another for the AI tool. What each action costs will be published before any of it is switched on.
One enquiry, start to booked.
A request for a quote lands at 9pm from someone who has never bought from you. This is the sequence we are building for.
| When | What happens | Who does it |
|---|---|---|
| Immediately | The request is acknowledged, so nobody is left waiting on a reply that will not come until morning | Sales agent |
| Seconds later | Their history on CURD read — new or returning, what they bought before — and the reply written against your actual catalogue and prices | Sales agent |
| Their next question | Answered from your profile — hours, what is included, whether you cover their area | Sales agent |
| Once it looks real | A slot offered from your live calendar, confirmed, and a reminder set | Booking |
| Next morning | It is in your brief, marked as the enquiry worth your attention today | Orchestrator |
What we are not claiming.
It is not live
Design stage, shipping after the Marketplace. Nothing on this page is switchable today, and we would rather say so than take a deposit on it.
It is not priced yet
It will be funded from CURD Coins, and what each action costs gets published before anything is switched on. No pricing you have to guess at.
It does not replace your judgement
It handles volume and drafts work. Approval sits with you, and the line is yours to set.
Get the engines running first.
CURD AI reads the profile, the orders and the reviews you build now. The businesses that are set up when it ships are the ones it will have something to work with.
On a phone
Two buttons, straight to the store.
On a laptop or iPad
Scan with your phone camera — the app only installs on a phone.