Loyalty points at the rate you set — base points on every payment, and a bonus the customer unlocks by writing a review. Then CURD Coins, the network currency other merchants have already funded, which brings you people who were never your customers.
Your own currency, at your own rate. One balance with two ways to earn it — base points on payment, and a bonus unlocked by reviewing. Optional tiers lift the rate for your deepest spenders.
Content cashback, referral rewards paid on closed business, and partner brands sending each other customers.
The network's currency, bought by merchants and spent across every listed brand. Not your points — demand somebody else paid for.
Base points and the review bonus are the same thing — your loyalty points. The only difference is how the customer gets them. Base points land automatically on every payment. The bonus has to be unlocked by writing a review.
Everybody gets these, on every payment.
They land the moment the bill is paid — at the counter, at the table, on your own site or app, or on the marketplace. You set the rate, by category or by item, and how long they stay valid — 90 days, say. They cost you nothing until the customer comes back and spends them.
Same points. The customer has to earn them.
After paying, the customer is shown a bonus sitting in their account — by default it matches what they just earned. Writing a verified review in CURD releases the bonus into the same balance. CURD then copies the review so they can paste it on Google — optional, and the bonus does not depend on it. If they do not review within 48 hours, the bonus lapses.
Tiers are optional, and off until you switch them on. When they are on, every customer still earns your loyalty rate — a tier only adds a bonus on top of it. Nobody earns less for being in a lower tier.
A tier bonus is added to your loyalty rate, not swapped for it. A Diamond customer on a 10% rate with three 1% steps behind them earns 13%, still split 50/50 between points at payment and the review bonus — one balance, one number at the till, and no separate tier currency to explain.
The qualifying measure, the threshold on each level, the bonus each level adds, the tier names, and how many levels there are. You can also decide whether a tier is kept for good once it is reached, or reviewed on a rolling window.
| Action | What they get | Which currency | Window | Funded by |
|---|---|---|---|---|
| Pays a bill | Base points: half your loyalty rate | Loyalty points | Instant · valid for the validity period you set | You, on redemption |
| Writes a review (Google optional) | Bonus points: the other half of your loyalty rate | Loyalty points | Unlock within 48 hours | You, on redemption |
| Posts a reel, post or story on CURD (Instagram optional) | Cashback — the full percentage of the bill you set | Cashback | Post within 48 hours | You, plus a 25% service fee |
| Refers someone who buys | Referral reward, shared with the customer | Loyalty points | On conversion · then valid like other points | You, on closed business |
| Shops at a partner brand | Partner points, spendable at yours | Collaboration points | Instant | The partner brand |
| Step | Customer gets | You pay |
|---|---|---|
| Scans the QR, downloads | AED 11 welcome gift in CURD Coins | AED 0 — marketplace funded |
| Pays the AED 200 bill | AED 10 base points (5%) | AED 10, on redemption |
| Writes a review (48h, Google optional) | AED 10 bonus points unlocked | AED 10, on redemption |
| Posts a story on CURD or Instagram (48h) | AED 15 cashback (7.5% of the bill) | AED 15 + AED 3.75 service fee, if they post |
| Total | AED 20 in loyalty points with you, plus AED 11 in Coins and AED 15 cashback | AED 20 in points, payable only if they return |
You pay nothing until they come back and spend it.
These are two separate things, and the difference matters. Loyalty points are yours — you issue them, they are spent with you, and nobody else can touch them. CURD Coins are the platform's currency — bought by merchants, held by customers, and spendable across every listed brand inside the marketplace.
A single shared currency would mean your rewards funding someone else's sale. A single closed currency would mean nothing ever brings you a new customer. Keeping them separate holds both true at once: your points stay yours, and the network still circulates demand.
Your loyalty points can only ever be redeemed with you.
Coins funded by other merchants are spent at your business, and you are reimbursed at 95%.
Collaboration points sit inside layer one. You and a partner brand agree to honour each other's points — so your customer discovers them and theirs are steered to you. Neither of you pays the other, and no platform fee applies.
Choose which brands you collaborate with and what share of points each side honours. A salon and a café, a clinic and a pharmacy, a gym and a nutritionist.
Your customer earns partner points they can only spend at that brand — and their customers earn points they can only spend at yours.
You cover the points redeemed with you; they cover theirs. No money changes hands between you, and CURD takes nothing.
| Your loyalty points | Collaboration points | CURD Coins | |
|---|---|---|---|
| Layer | Layer 01 — your currency | Layer 01 — bridged by agreement | Layer 02 — network currency |
| How it is earned | Base points on payment, plus the review bonus once unlocked | By shopping at a partner brand | Welcome gift, campaigns and network activity |
| Issued by | You | You and your partner, each to their own customers | CURD — bought by merchants, held by customers |
| Spendable at | Your business only | Only at the brand that issued them | Any listed brand, inside the marketplace |
| Who funds redemption | You | Whoever issued them | The merchant who bought them — you are reimbursed 95% |
| What it costs you | 0% platform fee — you pay only what is redeemed | Nothing to your partner. Nothing to CURD. | 5% to buy them. Honour them and reclaim 95%. |
| Expiry | After the validity period you set; an unclaimed bonus lapses in 48 hours | Per your agreement | Per the offer they came from |
| What it brings you | A customer you already have, coming back | A partner's customer, introduced and pre-funded | A customer who was not yours yet |
The real reward settings screen: points and the review bonus, loyalty tiers, and cashback for posts.
The real reward settings from Work Centre: loyalty points with a review bonus, tiers on lifetime spend, and cashback for posts.
Screens from the CURD app, on sample data.
Different rates for products and services, or exclude a line entirely. Every rate splits 50/50: half at payment, half for a review.
Matches the base by default. Raise it, lower it, or switch it off — it is loyalty points either way.
Off by default. Set the percentage of the bill a customer earns for a reel, post or story on CURD — and on Instagram, if they share it there too. They get it in full; you pay a 25% service fee on it.
Choose who you collaborate with, and see what flows each way.
420.10Buy CURD CoinsAdd balance to reward customers›
StellaFor booking no. 12459 · Marina+4Via Via 
Ankit B.Refund for order no. 242456−4Via Via One balance funds rewards to customers and, later, CURD AI. Not five separate bills.
Funded by 12 brands — Pia Beauty Parlour, Vegan Way and 10 more.
Two buttons: write a review, or share a post. Either one releases the held half.
* The validity period is yours to set; 90 days is the example.
You are out of pocket for the points only — and only now, not when they were earned.
| What they hold | Expires | Why |
|---|---|---|
| Base points from a purchase | After the validity period you set (90 days, say) | Long enough to come back and spend them, short enough to bring them back. |
| Review bonus, before it is unlocked | If no review within 48 hours | The urgency is on the action, not on value they already hold. |
| Review bonus, once unlocked | With their other points | It becomes ordinary loyalty points, indistinguishable from the base. |
| Content cashback | If not posted within 48 hours | Same reason — the window drives the post. |
| Referral reward | With their other points, once the deal closes | Released on conversion, then spendable like any other points. |
| Partner-brand points | Per your agreement | Each brand sets its own terms on the points it issues. |
| CURD Coins | Per the offer they came from | Welcome gifts and campaign Coins can carry their own window. |
Most merchants start around 5% and adjust by category once they see redemption in Insights. You can weight it by item, so a high-margin line carries more and a low-margin one carries less or nothing at all.
No — both are your loyalty points. Base points land automatically on every payment. The bonus is the same points held back until the customer writes a review, and once unlocked it merges into the same balance. The customer sees one number.
They sit on your books as a liability until spent, and the outstanding balance is shown live in your dashboard. Unredeemed points cost you nothing in cash — but a very low redemption rate usually means the programme is not working, which is worth knowing.
No. Zero platform fee on points and on the review bonus — no software fee, no per-member fee and no tiers. You pay only what a customer actually redeems with you.
Not unless you agree to it. Your loyalty points are a closed loop with you. Collaboration points are the only exception, and those exist because you and a partner brand chose to honour each other's.
Nothing unless you buy them. If a customer arrives holding Coins another merchant funded, you honour them and are reimbursed at 95% — so it is a sale you did not pay to acquire.
No. Points, the review bonus, referrals and partner rewards are all free. Premium adds visibility, analytics and the transactional surfaces like quotes, appointments and table ordering.
Rewards cost you nothing until a customer comes back and spends them — which is exactly the point.
Two buttons, straight to the store.
Scan with your phone camera — the app only installs on a phone.