For merchants · Omnichannel orders, bookings, payments

You own the customer — they do the marketing.

Take orders, bookings and payments — then every payment fires the reviews, loyalty and referrals that bring your next customer in. Free to start. No hardware.

A customer's network — who referred whom, who was rewarded, who reached a loyalty tier

Scan, order & pay

Table QR at the seat: menu, order, split, tip and pay.

CURD Marketplace

Online orders ranked by advocacy, not ad spend.

Your own app

We power your app or site — one catalogue, both channels.

Good Until

Sell stock close to its date instead of binning it. See how

3.2×more Google reviews*
AED 0starting cost
10 minsetup, no hardware
13brands onboarding

*Observed in beta testing, D2C cohort.

The problem

You're renting demand — and building no asset.

01

Rising CAC, falling ROI

Paid acquisition costs climb every year, and the spend builds no lasting asset. Stop paying, disappear.

02

A stack that doesn't compound

Booking apps, payment links, review tools, aggregator fees — each takes a cut, and none makes your next sale cheaper.

03

Your best channel is unmanaged

Friends telling friends converts best and is measured least. Your happiest customers stay silent on Google.

Why it matters. 20–50% of purchases are driven by word-of-mouth, and displayed reviews lift conversion by up to 270%. McKinsey · Spiegel Research Center
The platform

Three engines. One system.
Powered by your customers.

Switch on all three, or start with the one that hurts most today. Products, services or both — a salon books an AED 250 treatment and sells an AED 90 serum on the same visit. One customer, one balance, one dashboard.

Integrated, not bundled. The booking feeds the loyalty ledger · the review feeds your marketplace rank · the referral feeds the next order. All three run from one place — Work Center.
Work Center

One dashboard for
everything the business does.

Three engines, one place to run them. Work Center is where orders, loyalty, referrals, collaborations and advertising all live — in the CURD app on your phone, with a group view and a branch view of the same numbers.

Work Centre: every order, one queue

Table, counter, online and Marketplace orders land in the same place, on your phone and on the web.

  • Today at a glance — Sales by channel and what needs you
  • Table orders — Scanned, assigned, printed, paid
  • Orders & bookings — Accept or decline, refunds handled
  • Direct sales — Log a walk-in sale so they still earn

Screens from the CURD app, on sample data.

Work Centre: win more, waste less

Answer quote requests before they lapse, sell today’s surplus, and reward the people who send you buyers.

  • Quote requests — Quote, negotiate, get booked
  • Good Until — List surplus at a discount, today only
  • Referrals & leads — Reward who sent the buyer, then talk

Screens from the CURD app, on sample data.

A catalogue that knows your category

Each category gets its own form: a dish has allergens and add-ons, a necklace has metal, stone and chain length.

  • Restaurant & café
  • Jewellery

Insights that tell you what to do

Not just charts: what changed, who is driving it, and where to open next.

  • Insights
  • Advocates
  • Where to grow

Orders, bookings, cancellations and refunds

Every channel lands in one queue — counter, table QR, your own site and app, and the Marketplace.

Loyalty programmes and brand collaborations

Set your rate, run tiers, and agree partner brands who send each other customers.

Referrals and leads, tracked to conversion

Who introduced whom, what closed, and what it cost you — not an estimate.

Paid collaborations, requested and approved

Creators and customers ask; you approve, set the fee, and pay only on what is delivered.

Advertising across feeds, search and the Marketplace

Buy placement where your customers already are, from the same dashboard.

Built for your category

One platform, configured
per industry.

Listing fields, delivery options, order rules, reward rates and branch behaviour are settings — not separate builds. That is why the list is this long, and why none of it reads as generic once you are set up.

Selling to consumers and to other businesses run on the same account. A supplier with a trade counter and a retail shelf does not need two systems. See how each category is configured
CURD AI

Soon the customer
will not be a person.

People are starting to ask an assistant instead of a search box — “best birthday dinner near Marina, under AED 300.” Being listed does not get you into that answer. Verified reviews, a real price and a real order rail do.

That is one half of it. The other half is the work: leads answered, support handled, content written, your business described correctly to every AI that gets asked about you.

What CURD AI does for you
Asked of an assistant“Best birthday dinner near Marina, under AED 300.”
UnderstandDining · occasion · budget · area
RetrieveCURD merchants and the trust graph first
Price it trulyCoins, coupons and tax — real out-of-pocket
Rank honestlyQuality × verified reviews × true price
CloseOne tap, on CURD rails, with your approval rules
No pay-for-placement. You cannot buy your way in — and you cannot be outbid.
The loop

Advocacy compounds. Ads don't.

Every purchase starts a loop, and each turn brings in someone new.

01

They pay

Base points land at payment — on your channels or on the marketplace.

02

They review

A bonus unlocks within 48 hours. We copy the review so they can paste it on Google, if they like.

03

They post

A reel, post or story on CURD, or on Instagram too, earns cashback and reaches people who trust them.

04

They refer

Referrals are tracked to conversion. You pay only on closed business.

… and the reward they earned brings them back to start it again

Anywhere else

4.2 ★ · 300 strangers

Ratings from people they have never met, so they open three other tabs and compare on price.

On CURD

5.0 ★ · 4 people they follow

Verified purchases by people they know, with the reels to prove it. That is social validation.

Google-safe by design: the bonus rewards completing the loyalty journey, never the rating — and every review is tied to a verified purchase.

Social commerce

A marketplace waits to be searched.
A follower already sees you.

This is the part that is not a marketplace. Customers have a profile, follow businesses, and have a feed — so your posts, your new items and your offers reach people who already chose you, without you buying the impression. And because the feed is also the shop, the thing they see is the thing they can order.

01

They follow you

After a first purchase, or from a friend’s post. A follower is an audience you own — not one you rent for the length of a campaign.

02

You appear without paying to

New dishes, new stock, an offer, a Good Until deal. It lands in the feed of people who already know you, at no cost per impression.

03

They buy in the same place

No handoff to a website, no second checkout. The post is the storefront, and the order arrives in the same order book as the counter.

04

Their network sees it

The review, the reel, the referral. Every purchase is visible to people who recognise the buyer — which is where the next customer comes from.

Social media sells attention. A marketplace sells placement. Neither leaves you with anything. A follower and a verified review are assets you keep — and they compound instead of resetting when the budget stops.
HomeTheir feed
SocialProfessional
Sana K. · 1stOrdered at Bombay Cartel · 2h

Their machboos is the real thing. Karak on the side, obviously. Going back Friday.

Chicken machboosKarak chai
Bombay CartelMachboos · AED 48Order
❤️ 86 · 2 friends ordered here12 comments
LikeCommentShareSave
A customer’s post is a shop. Their friends tap Order on the tagged business, and the order lands in your order book.

They join for the reward, they stay for the network

The welcome gift gets them in. Profiles, connections, groups and a feed are what bring them back without a discount attached.

Every review carries a name and a face

Not an anonymous star out of five. A verified purchase, visible to people who recognise the buyer — which is why it converts.

They can ask the network out loud

An Ask post requests recommendations from their own connections. Your business can be the answer, and you pay only if it closes.

The customer is yours

We charge when we bring you demand.
Never when you do.

No commission on your own sales — counter, table QR, or your own website and app. From 7.5% only when the marketplace brings you a customer you did not have.

The relationship stays with you

Name, contact, spend history and the network around them sit in your dashboard. Not an order — a customer you can reach again.

Your data is exportable

Customer records, orders and reward balances export whenever you want them. Nothing about your business is locked in.

No lock-in

No minimum term and no migration to leave. Start with one channel and add the rest whenever it suits you.

Where we are

Early, and saying so. Here is what that buys you.

Two of the three rails run on the customers already walking in. The network is the upside, not the premise.

01

Built and running

Direct sales, table QR, loyalty, verified reviews, referrals and the merchant dashboard are live. Bombay Cartel, Sangeetha and eleven more brands are onboarding across ~50 branches.

02

Still early, honestly

The marketplace rail gets stronger as consumers arrive, and our participation rates come from a beta cohort too small to publish. You will see real numbers as they land.

03

What being first buys

Free to join. A direct line to the product team. And the review and referral history that ranks you the day the marketplace opens.

50+businesses in beta · 40% created content
13brands onboarding · ~50 branches
10,000+customers contracted — activating now
3.2×review velocity, observed in beta
Success stories

Merchants already running it.

Three of the businesses on CURD, on camera. Not actors, not a script — their own words about what changed.

Juliana Khalili
Juliana KhaliliSelf employed and business owner5/5 star review
“My business thrives on continuous referrals from satisfied clients. After registering on CURD, I’ve been receiving referrals regularly. It’s now easier for my customers to refer and earn”
0:00 / 0:00
Ranjana Chhabra
Ranjana ChhabraEntrepreneur — Instech Gas Detection5/5 star review
“We were spending a lot on SEO with very few conversions. Then a friend told me about CURD. I registered and soon referrals and leads started coming in. We even reduced our paid SEO ads”
0:00 / 0:00
Raunak Mehta
Raunak MehtaSenior Citizenship Consultant5/5 star review
“I recommended my dentist to a friend on CURD and was instantly rewarded for the referral and then again when the deal closed! It was a surprise. I never thought I could earn by helping people”
0:00 / 0:00

Hover a card to reveal the play control — one plays at a time.

Reviews on CURD are trusted,
because they come from friends and peers.

500+reviews
★★★★★

Every one tied to a verified purchase. Nothing bought, nothing written for the customer.

Replace ad spend with advocacy.

You are not buying a promise of traffic. You are switching on rewards for customers you already serve, at a cost that only moves when they act.

On a phone

Two buttons, straight to the store.

Download on the App Store Get it on Google Play
QR code to download the CURD app

On a laptop or iPad

Scan with your phone camera — the app only installs on a phone.