Our Team
Building Commerce
On Trust
The Shapers
Of CURD
Ankit Baradia
Founder & CEO
Ankit brings 18+ years across technology, process engineering, user science, luxury and retail. He founded CURD after seeing that word of mouth is the most trusted signal in commerce, and the one nobody rewards. He leads product and strategy, and holds an MBA from Symbiosis.
Hands-on with AI, analytics and system design
Angel investor in Relative, a decentralised derivatives platform
Active in BNI, Rotary, JSG and other business networks across the UAE and India
Vikral Bhagor
AI & Machine Learning
Leads AI and machine learning at CURD. Deep experience in generative AI, LLMs and neural networks, with a track record of building and scaling SaaS platforms end to end.
Dr. Anirban Ghatak
Advisor, Game Theory & Tokenomics
Professor at IIM Kozhikode, PhD from IIT Bombay and MTech from NIT Tiruchirappalli. Designed CURD’s self-balancing incentive economy, drawing on 10+ years in economics, operations research, gamification and applied AI.
Why it matters
Our Social Impact
Word of mouth is the oldest growth engine in commerce. We are making it verifiable, measurable and rewarded.
Every review, reel or referral sends visibility back to the local business that earned it.
Customers get a voice that counts: reviews tied to real purchases, ranked by people they know.
Businesses own their customer relationships, so the loyalty they build stays with them.
We believe the people who love a business should share in its growth. When honest advocacy is rewarded, local businesses grow without renting reach, and communities get advice they can trust.