About CURD
The Social Marketplace
Where Trust Drives Growth
Who We Are
CURD is a social marketplace by Spring Technologies, founded in the UAE in 2022 by Mr. Ankit Baradia. We help businesses grow through the customers who already love them, and help people buy with confidence because the advice comes from someone they know.
Businesses pay for reach but never own the customer relationship. Shoppers decide on reviews they cannot verify. CURD connects both sides in one loop: a customer buys, the business rewards them, they review and refer, and the next customer arrives on a signal they can trust.
Where advocacy earns, and trust compounds.
Our Mission
To make trust the engine of commerce, so every purchase can become a recommendation, and every honest recommendation is rewarded.
Our Vision
To become the trust layer of commerce, where people and AI agents decide what to buy on verified signals from real customers, not ads or anonymous reviews.
Why We're Called CURD
Curd is set with a spoonful from the last batch. A little culture, passed on, transforms the whole pot. Trust spreads the same way: one real experience, shared with the right people, starts the next. On CURD, every happy customer is the starter for the next one.
The Story Behind CURD
It started during the pandemic. With the world locked down, people leaned on each other's recommendations more than ever, for a trusted doctor, a reliable service or a place to order from. Ankit saw that this advice was the most trusted signal in commerce, yet the people giving it got nothing back.
Our first version was a social network for referrals. It taught us that a social layer with no commerce underneath gives people no reason to return. So we built the rails: payments, orders, rewards and reviews in one place, where a recommendation leads to a purchase and every purchase earns the next recommendation.
Ankit Baradia — Founder & CEO
Hear it from Our
founder
Our Values
Three principles behind every feature we ship
Trust
Trust is earned, never bought. Every review on CURD comes from a real customer and a real purchase.
Mutual Benefit
Both sides win, or nobody does. Businesses fund rewards customers want; customers create the trust businesses need.
Community First
Local businesses grow through the people who already walk through their door, not through rented reach.
